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The 3-Step Framework to Becoming the Go-To Person in Your Industry
Along with five examples of people who followed these steps and saw 1000x results
Hey there, it's Mr. FireBrands, back with another power-packed piece to help you build a fire personal brand that skyrockets your influence in your industry.
No matter your field—be it gardening, life coaching, or geopolitics—becoming the go-to person in your industry can supercharge your influence and create endless demand for your business. Today, we're diving into the stories of five individuals who, despite operating in diverse sectors, have followed the same three-step framework to become irreplaceable authorities in their domains.
This blog post summarizes the key points from this YouTube video:
Five Exemplary Cases
1) Kevin from Epic Gardening
Kevin made gardening his life and started a blog to share his passion. Through diversifying his content into audio and video, and then selling direct-to-consumer products, Kevin grossed $7 million in 2022 and is on track to make $30 million this year.
2) Julian Blanc
A life coach, Julian built trust by sharing footage from his group coaching sessions. His videos have amassed 80 million views and have generated a steady stream of revenue from his paid coaching and online courses.
3) Justin Lewis of Get Adjusted Now
A New York-based chiropractor, Justin has amassed tens of millions of views on his videos, each one becoming a funnel for potential patients.
4) Peter Zeihan
A geopolitics analyst, Peter utilizes his online presence to boost book sales and consulting clientele, generating revenue far above industry averages.
5) Knees Over Toes Guy
A strength and mobility coach, Ben Patrick has turned the trust he built through sharing free content into a successful mobile app business, filled with programs to increase strength.
The 3-Step Framework
Now that you've seen what's possible, let's break down the three steps to becoming the go-to person in your industry.
Step 1: Become valuable enough that people want to pay you
You have to know your stuff. You need to be so good that people are willing to pay for your expertise. This could take years, but it's the foundation for everything that follows.
Step 2: Grow an audience by sharing your secrets via video
The key is to make your content binge-worthy. Science shows people need approximately 11 meaningful interactions with a brand before making a purchase. So give them tons of value, for free.
Step 3: Create products that turn your fans into customers
Once you've built trust and provided tons of free value, the next step is to offer paid products that help people apply what they've learned from you. This can be digital products or high-ticket items that require your time.
How I'm Personally Applying This Framework
I'm utilizing this framework in my journey to become the go-to person for personal branding. I'm working hard to excel in client servicing, I'm continually sharing my best free insights on YouTube and here on Substack, and I'm funneling this trust towards my one-on-one consulting service, which you can apply for here.
Why You Should Apply This Framework
Regardless of your industry, the potential rewards are massive. For instance, if you're a Control Systems Engineer like my friend Alex, and you've got skills that people are willing to pay for, start sharing those skills, so you can become the go-to person in your industry!
Learning to communicate and educate through video and then monetizing that trust is priceless in today's digital age. The upside is so massive that it makes all the hard work worthwhile.
So that's it—a three-step framework that's as simple to understand as it is challenging to implement. But as the stories of Kevin, Julian, Justin, Peter, and Ben show, the rewards can be astronomical.
If you found value in this post, make sure to like, share, and subscribe for more insights on how to build a fire personal brand that 1000x's your influence.
Until next time, this is Mr. FireBrands, signing off. Keep blazing your trail ❤️🔥