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How To Build A Personal Brand That Gets You Ahead Of 99% Of Your Competitors
These are the Six Crucial Questions you must answer to become irreplaceable in these times of extreme competition
What does it take to zoom past other professionals and public figures in your industry?
How can you stand out as unique and irreplaceably 1-of-1 in this time of extreme competition?
After years of partnering with genius innovators to build leading personal brands, I’ve identified six Yes-or-No questions that you need to answer ‘Yes!’ on to feel like you’re on track to building a “FireBrand” ❤️🔥
Don’t fumble in the dark with your personal branding efforts. Get yourself to a ‘Yes!"‘ on all of these queries and get ahead of 99% of the competition.
1. Are You Clear On Your Life and Business Goals?
Are you looking to land more clients?
Are you chasing after more speaking gigs?
Perhaps you're even trying to land more romantic dates?
If you're not clear on your goals, your personal branding activities are aimless. Your metrics—likes, comments, and page views—are just intermediate numbers. They may be useful proxies but are not definitive measures of success.
Pro Tip: Define what success looks like for you so you can iterate and create a focused strategy. This is not about fleeting fame or mere social recognition—it's about meaningful advancement in your life and business goals.
2. Have You Picked A Valuable Audience To Serve?
Who should be consuming your content?
Who do you want your 'digital clones' (your online presence) to interact with?
You can't speak to everyone; you need to pick your crowd. Not all eyeballs have the same value for you, because only some people will help you advance your life and business goals. Knowing who you want to interact with sharpens your message.
For Example: I want my digital clones to talk to genius innovators—including artists, technologists, community builders, and even future presidents. These are the people who I am prioritizing as clientele.
3. Is Your Content Clearly Addressing Valuable Needs For Your Target Audience?
It's not enough just to identify your audience. You have to understand the problems or aspirations they're trying to address. What keeps them up at night? What dreams drive them?
A single audience might have multiple problems or aspirations. For instance, a friend of mine is a crypto lawyer who helps people who need to incorporate their companies, launch token offerings, and establish legal DAOs; so he creates content that helps them with all of these needs!
People don’t care about your random thoughts on the news of the day (unless that’s literally what you’re known for); serve them in a way they want to be served and they will reward you.
Key Takeaway: Your digital self should be positioned as a solution-provider for these very problems.
4. Do You Have A Single Place People Can Visit To ‘Binge’ ALL Of You?
Rented properties like Instagram or LinkedIn are incredibly useful. But if someone wants to deep-dive into 'you,' they should not have to infer who you are through one of these rented properties.
There should be a one-stop-shop to get a download on you: your personal website.
A snapshot of who you are, including why you deserve to be trusted
Services you offer
Your recent perspectives and activities
Note: You must own your narrative. Make it easy for people to understand you without having to play detective across various platforms.
5. Is It Easy and Compelling for People to Stay Up To Date With You?
People are overwhelmed with content. You're asking them for their most precious resource—their attention. So, make it worth their while.
If your social media accounts and blogs are all over the place, you're asking people to invest time in decoding you—that's a bad strategy.
It should be clear why they should press follow on a particular social media account you own, or a particular newsletter you created.
It can be very annoying to have your newsfeed or inbox flooded with content on subjects you didn’t think you signed up for. Make it clear what people are signing up for and deliver (literally).
6. Are You Clearly The Go-To Person For Something Valuable?
In a world where everyone meets hundreds, if not thousands, of new people each year, you need to be memorable. You should be the go-to person for something very specific.
Ideally, you are occupying what I call a “Divine Niche,” a niche you can clearly own relative to competitors that allows you to:
Unleash your greatest strengths
Practice your greatest passions
In a growing market
My Divine Niche is helping genius innovators supercharge their influence with personal branding.
The journey to refine your personal brand is ongoing, but if you’re able to answer these six questions with a resounding ‘Yes!,’ you're well on your way to standing head and shoulders above the rest.
And let's face it, in a world where the competition is fierce, being in the top 1% is not just desirable—it's essential.
If you’d like to apply to work with Mr. FireBrands, click here.